What If You Could Build A Recording Artist Career That Attracted Your Dream Gigs, Management Offers And Collaborators?



A holistic coaching programme for singers who want a complete pathway to both develop as a vocal artist and successfully promote and release music.

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Most trainings out there don't approach developing a vocal artist holistically. 

As an independent artist you've got to.. Get your voice ready.. Develop your artist brand.. Find the right producer.. Get press coverage... Build a fanbase..

Not to mind develop robust time management skills and overcome some major mindset roadblocks that pursuing a career as a singer can bring up!

It’s no wonder many singers get busy teaching music or singing weddings instead.

If you’re like most singers I talk to

you have a few major hang-ups when it comes to releasing your music

Which one is the killer for you?


You're overwhelmed 

With so much to do from voice training to creating to marketing you find yourself down research rabbit holes or hyper focused on tasks that don't move you forward. 


You want a manager but you're not ready

You know you could go so much further with management but you're not at that level yet to approach or be approached. 


You're not at the standard you want to be at as a vocalist

It's hard to confidently post singing content, book studio time or gigs when you feel like you haven't achieved your potential as a singer yet.

Hiee I’m Gemma!

I help singers successfully perform and release their music. I’ve worked as a singer and coach for 20 years, as a soloist for TV and festivals, and I’ve collaborated with artists including Bon Iver, Maverick Sabre, Damien Rice, and more.

It took me years to release my music, which was always my dream. I distracted myself with other projects like a church wedding singing business, a funk band, singing background vocals, running choirs, teaching, etc. I was busy doing everything BUT focusing on my artistry because I didn’t know where to start and I was afraid to fail at it. I was caught in a “success trap”.

The opportunities I was saying yes to were actually keeping me stuck. So I decided to move to another city. I started writing every day and met an amazing group of musicians at a jam and within the year I had written, recorded, released and toured internationally my debut album.

The big change? I committed.

I said no to other things even though that felt scary. I stopped caring about controlling the outcome and just took massive action. That’s what I want to help you do in Pro Vocal Artist.

Let’s finally make the most important thing to you, your artist career, your top priority!

Imagine if you could...

  • Establish a compelling artist brand?

  • Confidently source and work with a great music producer?

  • Take giant leaps forward in your vocal technique, fast? 

  • Develop time management skills that make you ultra productive?

  • Grow a fanbase by posting content you enjoyed making?

  • Get a repeatable single release process in place?



The only holistic coaching programme for singers that combines vocal technique, artist development and music/personal brand marketing. 

The Truth Is:

If you are going to be a successful, recording artist you need to develop your sound and know how to market yourself. 


That’s why I’ve created Pro Vocal Artist to bring the world of vocal artist development, business and marketing together with all of the coaching and support you need!

Consider this your artist manager in your pocket! 

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Pro Vocal Artist includes 1:1 coaching, live group coaching and the frameworks you need to successfully perform and release your first or next record.

When you grab one of our 10 coveted spots, you’ll get access to...

1:1 Coaching Calls with Gemma

You will feel personally supported by Gemma from the moment you start the programme. On these calls you will work through goal setting, artist brand strategy, mindset and of course Gemma will coach you through any voice related roadblocks.

1:1 Coaching Calls with a Vocal Coach

You will submit videos of yourself performing various vocal assessments that will be reviewed by vocal coach, Emilia Martensson who will write a report for you and create your training programme based on the findings after your 1:1 live coaching call together plus follow up calls to fine tune your training programme.

1:1 Coaching Calls with Music PR Expert

Our PR expert, AK Siegel who has worked with artists including Kylie Minogue, Katie Melua and Little Simz will actually work with you on a 1:1 weekly call to ensure your single release promotion is a success! 


Artist Development

A step-by-step course which includes how to establish your artist identity and a framework on how to find and work with the right producer for your music.

Artist Mindset

An in-depth personal development course, especially for artists, on how to step out of their own way and navigate the journey they need to take to get to the next level of their music career.

Life Design

Becoming an artist is like starting-up a new company. It requires high-level time management skills and pro habits that you will be taught in the Life Design course.

Vocal Practice

This is a transformative vocal training programme with everything you need to know about how the voice works, but most importantly, it contains the coaching and framework you need for vocal transformation.

Build a Fanbase

Although the primary goal of Pro Vocal Artist is to release a single, the outcome of that should be to grow a tribe of super fans who can’t wait to see you live! In Fanbase you will get a method for introducing yourself to new fans and nurturing a long term artist/fan relationship!

Single Release Campaign

The blueprint for the 4 week single release campaign formula that you can repeat over and over again. You will be supported all the way through by PR coach AK plus you get all of our robust systems and tools to make this happen!

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Weekly LIVE Masterminds

Accountability is key and you will have questions so I want to be with you every step of the way.

That's why I include weekly access to me on a live mastermind style calls via zoom. I ensure every student going through the process feels seen, heard and totally supported. Note 2 calls/week to suit all timezones. 

Access to the full team and students via Discord

Throughout the programme, if you have a quick question you need answering all you need to do is jump on to the Discord community and one of the students or team members will get you sorted!

We’ll also celebrate your wins and cheer you on every step of the way!

Access to our​ Private Slack Community for ongoing support during the program​

Need help with your launch as you’re in the middle of it? Have a quick Q you need answered? Just hit up our private slack community.

We have dedicated channels so you can get your questions answered quickly and efficiently and feel supported every step along the way.

Done-FOR You Launch Services

To help you save time and take your promotions to the next level





If you’re like most people who run launches or promotions, you know how many of those annoying little tasks you HAVE to do along the way. Things like…

  • Scheduling emails ​
  • Text message reminders Setting up Facebook Groups ​
  • Social media post
  • ​Zapier integrations
  • ​Follow up sequences ​
  • The list could go on…

In fact, one of the things that stops people from having bigger launches is avoiding doing all these tasks because it’s just too much work!

That’s why we have hired and trained a team of launch assistants dedicated to handling all of these mundane (but important) tasks, so you can focus on getting more people into your launches and converting them into your backend offers.

We will help you schedule out ALL of your launch content, from your emails, to your launch-related social posts, to your Facebook group reminder posts, and much more.

And if there is anything else, just let our team know and we’ll see how we can take it off your hands. That means you get to say “bye bye” to the boring stuff FOREVER!


Most people would agree that cheap-looking designs for landing pages, ads and social media can have a negative effect on conversion rates.

That why, we have a team of graphic designers to help with the following:

  • Landing page design (for the front and back end sales funnels in your launch)
  • Social media images (you can use these in the lead up to your launch to get more people in the door)
  • Facebook Group Cover Image (if you plan on hosting a popup Facebook group to connect with people during your launch)
  • ​And much more…

PLUS, if there are any other types of graphics you want us to create, just reach out and we’ll work to add it in as a new service!

Let us handle all your graphic design needs for your launches and promotions.


Effective videos for ads and sales pages can mean the difference between launch success and failure.

Not only that, but video editors charge thousands of dollars to create, let’s face it, “basic” videos.

We want to help you save money by using our video editors to help you create effective…

  • Sales Page Videos (use our script to record your videos and we will handle the rest. Effective sales videos have been known to double the conversion rate on ours and our clients landing pages)
  • ​Facebook + Instagram Video Ads (use our process to record short 45 second videos and hand them over to us to edit. They’re simple to create and are sure to have an impact on your click through rate)

This is an ever-evolving service and we plan on adding more video editing services in the future to help you with your launches!



Let’s face it, building sales funnels is a pain in the ass!

That’s why funnel builders can sometimes charge up to $10,000 for things like webinar registrations or lead magnets.

We think that’s silly, which is why we hired a team of funnel builders who will build the following for you:

  • Front End Launch Funnel (most of our students get the best results using our pay-to-play launch process that attracts targeted customers into a 3-5 day virtual event used to warm people up before pitching the main offer. We will build a funnel designed to get people joining your virtual event)
  • Back End Offer Funnel (getting people into your launch is one thing, converting them into your back end program is another. That’s why we will build out a beautiful sales page for your main offer whether it be an online course, coaching program or high ticket solution. Wondering what it could look like? Take a look at this page as this is the quality you can expect for your own)

We are also constantly creating fresh new templates so you can update and improve your sales funnels over time.

This one service alone could save you over $10,000! 

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Affordable Long-Term Funding For USA Based Businesses

If you’re a US citizen or resident and you would prefer to pay off your investment in the program gradually, then you can use our third-party funding service.

  • Easy monthly repayments as low as $200
  • Flexible 2-5 year payment plans
  • 0% interest for up to 15 months
  • NO prepayment penalties
  • Applying will NOT affect your credit score

Get instant access and make your first repayment 30 days from now. This is your chance to come into the program with little to no risk so you can crush your next promotion and pay off your investment in full.

*We are currently working on providing funding for non-US clients. For now, you can use our flexible, 6-month payment plan.


Here's what students have to say! 


One of my Biggest Challenges was figuring out how to align my schedule to best further my career. Pro Vocal Artist helped me achieve a whole new approach to my daily life. When it comes to furthering my artist career. I now have tools on how to organize my day the most effectively as possible, and how to go about both my vocal practice, my mindset, my business and social media strategy.

Wyn Doran - Musician


My experience with Pro Vocal Artist has been an absolute joy so far. Gemma is such an honest and open person, she is always eager to share and to teach which really makes her one of the best vocal coaches out there. Gemma put together a special vocal training programme tailored my needs. And with her help, I'm finally able to execute all my vocal exercises on a daily basis which for somebody who lost progress in it that this really says a lot.

Joost Scheltes - Musician


I really love her approach to vocal technique, and this was something I really wanted to dig deeper into. So, I kind of entered the course with it with a teaching hat on wanting to really geek out on a vocal technique.

But it's actually been a life changing experience for me. The programme has given me so much in terms of goal setting, mindset and structuring a life that prioritises creativity. Can't recommend enough!

Emilia Martensson – Singer & Musician


I was definitely looking for a mindset shift. I found working with Gemma to be such a positive experience. I found I was coming from a place of fear with a lot the work I was doing musically and as an artist of getting overwhelmed by anything that was outside of the writing the song, and with all those problems, I could come to Gemma who would help me find the right steps. And so my mindset totally shifted.

Clodagh O'Sullivan– Singer Songwriter

Got Questions? I Got Answers!

  Who is Pro Vocal Artist A Good Fit For?

Pro Vocal Artist is best for intermediate to advanced singers who want to improve their skill level as a singer, performer and music entrepreneur with the aim to release their own music without the support of a major record label.

   How long do I have access to everything?

12 months to the coaching calls and discord. Lifetime to the course content in the portal! :) 

  Tell me more about the 1:1 and group coaching with the programme.

You move through 4 pillars as part of this programme; Artistry, Attitude, Actions and Audience. Book your 1:1 calls as you need them - Gemma will support you for Artistry and Attitude, Emilia will set up your voice training programme with you as part of Actions and AK will help you with your PR and marketing strategy as part of the Audience pillar. You have weekly access to Gemma either the Tues 6pm BST or Wed 10am BST mastermind call throughout the year. You also get access to Gemma and team via Discord!  



  Do you have a guarantee?

Yes, totally!

If, after 14 days, you decide that this programme can not help you get to the next level as a vocal artist, you can request a full refund, no questions asked.

All you have to do is email before day 14 and you will be fully refunded and if you’re on a payment plan, we will cancel your plan immediately.

   What genres of music do you cater for?

We work with artists from all commercial genres of music, from pop and jazz to rock and metal.

For singers looking to prepare for music theatre or opera auditions or those who want singing a secondary skill to acting or dancing, this is not the programme for you.


I know that singing and music are a passion for you and a calling you can’t ignore. I also know that it feels really scary to self-select yourself right now and invest yourself whole-heartedly into making your artist career a reality.

But what’s the alternative?

If nothing changes, nothing changes. And you can’t keep doing the same thing expecting different results. Nothing can help you move faster towards your goal of releasing music successfully than investing in education and coaching specifically designed to support you on this journey.

Are you ready? 

Schedule Your Call W/ Gemma


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